About Tailwise

We love dogs. Dogs are more than just pets, they’re our best friends and core of the family unit. But right now puppy farms are a huge problem! Read more on how we started, and what Tailwise is doing to change the way we buy pets.

About Tailwise

Tailwise Origins

The way we purchase pets is broken and they are suffering as a result.

In 2016, Tailwise CEO, Sam Worthy, nearly purchased a dog the wrong way (from a puppy farm) and he realised that existing solutions are opaque and full of pitfalls. It is all too easy for someone to pose as legitimate online, meaning the puppy farming problem has become worse and worse. Often good dog buyers, wanting to give dogs great homes, don’t know who to trust.

So at the end of 2017, Sam decided to do something about it.

Sam is available for comment on all matters regarding Puppy farming and the recent legislation in the industry, including Lucy's Law and the recent breeder licensing.

Please check out the following links for past examples: 

A few Important Stats

Dogs in the United Kingdom

9M+

BVA's estimated illegal puppies

30%

Europe's top 3 illegal commodities

Dogs, after drugs and arms

Our Mission

Our mission is to connect great dog breeders and charity rehome groups  with responsible dog buyers. We believe that with the help of technology we can provide transparency and accountability around the pet purchase and help stop puppy farming forever!

We want to expose bad practises and with our panel of technologist, vets and experts we verify every dog breeder and rehoming group on our platform. We only partner with the best because we care deeply for all dogs.

Join Us

Our mission is to connect great dog breeders and charity rehome groups  with responsible dog buyers. We believe that with the help of technology we can provide transparency and accountability around the pet purchase and help stop puppy farming forever!

If you are a responsible dog breederrehoming group or a dog buyer join us and we can help put an end to puppy farming for good. The time for action is now, lets make it happen together.

or